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First up, I saw a display that supports animations. You probably know your Kindle can’t show anything other than static text/photos. A prototype I saw allowed for simple animations. I say “simple” because I’m talking about animated line-art, not video like you see on YouTube. Nevertheless, it was implemented in a manner that lends itself nicely to simple, motion-filled ad blocks on a portion of the display. Although the Kindle’s content is currently ad-free, I’d like to see Amazon enable ad support so that publishers/authors will have a new way to monetize their content.

Joe Wikert’s Kindleville Blog: All Kindle, All the Time: My Visit to E Ink

That, right there, is the core problem with the publishing and media industry today. Any sensible person who has used one of these devices (mine is a Sony PRS-505) would see improved animation capabilities as something that could, dramatically, improve the user interface of these devices.

The effect of proper use of, even limited, animation on the user experience is stunning and it bodes well for the future of ereaders that this is being worked on.

But equally stunning are the thoughts and attitudes that the otherwise excellent and intelligent Joe Wikert expressed above. Animated ads in the context of static text are a cancer on reading.

The way our eyes and brain are built means that any motion on the periphery of our vision has an irresistible pull on the readers’ attention; animated ads degrade the reading experience more than anything else that’s within the power of the publisher to destroy, leach, screw up or sabotage.

Baldur Bjarnason – Follow me on twitter because otherwise you might miss an update, and you don't want that, now do you?

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Raw literature used to resemble speech, in its messiness, idiosyncrasy, (& charm). Spelling was only made uniform very late, by printers, not by authors –which explains the idiosyncrasies of medieval authors.

Opacity – Nassim Taleb

This reminds me of some of the controversy surrounding the work of Iceland’s Nobel Laureate, Halldór Laxnes. The spelling of Icelandic had been standardised just the year before he published his first book1. The standard of spelling settled on by the government was based on the origin of each word; in effect they changed the accepted written language of the time to more closely match that of the Sagas.

The competing view at the time was that spelling should follow pronunciation; the written language should follow the spoken, not vice versa.

Which is the approach Halldór Laxnes used throughout his career and it has a distinct effect on the feel and tone and emotional quality of his novels. It renders his books even less translatable than most.


  1. He was seventeen at the time and it sucked balls. His second was even worse. His third was a critical darling, but was a ghastly, unreadable, misogynistic tract. His third, however, was when he found his groove, Salka Valka, and what is possibly the most popular book in the history of Iceland was his fourth, Independent People. It is also the single best depiction of the Icelandic national character in any form of literature. 

Baldur Bjarnason – Follow me on twitter because otherwise you might miss an update, and you don't want that, now do you?

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How do you write about the confirmation of your deepest, darkest and most paranoid suspicions?

Finally.

Icelandic media has been hunting with live ammo over the past few days.1 They have exposed two secret payments from Landsbanki (responsible for the Icesave debacle) and FL Group (the group of investors behind the collapsed Glitnir bank) to the Independence Party in 2006.2

The Independence Party has been in power in Iceland for the most of the last 18 years and are responsible for the policies and decisions that led to the collapse of the Icelandic economy. They were responsible for the deregulation that made those donors billionaires, the privatisations that made those donors billionaires and a host of regulatory decisions that continued to make those donors billions.

The payments were made in secret, just days before the law was changed prohibiting payments of exactly this kind.

Just these two payments together are greater than the entirety of all donations received by the competing Coalition Party (our social democrats) that year and are at least a hundred times larger than the biggest donation received by the Left-Green party.

It’s hard to see how the Independence Party can spin their way out of this one, with only two weeks to the election.


  1. Icelandic news media has been doing a fantastic job after the collapse, with a zeal and ruthlessness that I have never seen before, certainly not in any English-language news media. They’ve been defying banking secrecy laws, openly defying archaic regulations and traditions, ignoring numerous death threats, and taken risks that could make themselves liable to years of jail time. 

  2. These two investment groups pretty much cover most of the people responsible for the collapse. The only investment group missing is that of Kaupthing Bank and I’m willing to bet, at this point, that a donation of a similar size from them will be revealed sometime over the next few days. These three groups were often dubbed “the Icelandic investment vikings” during the years of the bubble and ownership of almost anything in Icelandic ownership, certainly any company owned abroad, can be traced to these investors. 

Baldur Bjarnason – Follow me on twitter because otherwise you might miss an update, and you don't want that, now do you?

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An ode to Readability

5 April 2009

I could not live without the Readabilty bookmarklet, which can only mean two things: I read way too much, and there is something seriously wrong with current web site design.

I linked to the little joyous wonder that is the Readability bookmarklet a while back. Dorothea Salo’s blog post on this little gift to us all, highlighted something that has been bothering me as well.

With all this tsuris about the web removing our ability to read and comprehend long texts, I wonder: is it us, or is it abysmal web typography? No wonder print seems easier; we’ve had centuries to polish print design canons to a high sheen. The infrastructure of the web… started off clueless about design and has only gotten worse.

Caveat Lector  » Blog Archive  » Readability

In my experience as a person responsible for websites ranging from the atrocious1 to the tolerable, support for typography in the web browser is fine.

It’s more than fine. On web browsers with good CSS support and decent use of native platform text rendering APIs, a web page is capable of a surprising level of typographic beauty. Even the sub-standard browsers are capable of reaching, at the very least, the level of a mass market paperback set by a competent, but not inspired, designer.

Which isn’t to contradict Dorothea’s point. If anything, it emphasises it. There’s no reason why typography should suck on the web, except for a rampant disregard for aesthetics that exists throughout the web value chain. The web infrastructure in terms of social capital, design culture and enterprise server software is almost completely devoid of anything that is beautiful.

The only thing we can hope for is a bit of simpering glossiness and a splash of garish colours2, if we’re lucky.

Even the sites which are lauded for their “coolness” are just the online equivalent of a slob with halitosis who thinks he’s cool because he’s wearing a bright green faux Armani suit.3

But even if the culture wasn’t dominated by eighteen year olds who think anything looks good with shine and a twitch, it would still be largely unreadable. Design on the web is about services and sales.

Services on the institutional or enterprise level rarely hire a designer of any sort. Even if one is hired, and if the situations are anything like the ones I’ve been in, they are mute and powerless in affecting the final product. The cultural environments of the organisations in question always favour either MBAs or engineers.

Or both, in the case of Google, if Doug Bowman’s post is anything to go by.

Sales are the other driving force of the web, ultimately the motive power behind everything from product pages to advertising, and beauty, unfortunately, has precious little sales value.

Copy, placement, context and sleazy use of cognitive psychology are the modern tools for driving sales and they do so while providing the MBAs and the engineers with the numbers they so love. It’s a mechanical process, devoid of human emotion or sympathy with the victim.

The web is owned by people who aren’t artists. Those of us who are artists are silenced by virtue of the roles we play in the commercial web and our place in the social hierarchy.

Those who run the web have chosen the broad highway of toxic sales mechanics4 and, as the dominant culture, they offer those of us who care for something more, for something more human, few opportunities for wandering the narrow pathways of aesthetics and compassion.


  1. When I say atrocious, I mean it. I’m responsible for quite a few stinkers. 

  2. The web 2.0 design culture is possibly the most hideous cultural fashion since the eighties. 

  3. Doubly cool, really, because it’s ironic. Trendy online wankers like their narcissistic display with a twist of irony. 

  4. Veering, sometimes, into using blatant Skinneristic behavioural modification and toxic game mechanics to promote mindless, and socially destructive, overuse of the service or product in question. 

Baldur Bjarnason – Follow me on twitter because otherwise you might miss an update, and you don't want that, now do you?

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It strikes me that I am a bad, bad blogger as I constantly ignore current standard operating procedure for online blog publishing.

The preceding blog post (Love is but a twitter away), for example, miss out on a lot of optimisations that have become par for course in our age of efficient punditry that’s unencumbered by facts.

To wit, some advice for myself for future blog posts:1

  • The opening is horribly inefficient. I should have started with a link to some social media punditry blog and called them out as idiots. The ruder and more off base, the better.2

  • The title makes no sense. What does it mean? People who need to know exactly how things work—be in the “know”—don’t have time for phrases that just sound vaguely poetic.

  • It should have been concrete and actionable: “15 reasons why social media is destroying our culture” and the post itself should have been broken up into nicely digestible bullet points with plenty of bolded and italicised pithy phrases.

  • The ambiguous and conflicted nature of the post was counterproductive. Take a stand! Don’t just worry that things might be changing. Don’t just try and present the image of two struggling trends as food for thought. Pick a side and burn the heretics! Figuratively speaking, of course.

  • Link to both the cheerleaders and naysayers of social media and accompany each link with an outrageous exaggeration or misrepresentation of their views. Do that for both the side you agree with and those you disagree with.3

  • Send all of them passive-aggressive e-mails letting them know that you admire them all but that they’re cunts if they don’t link to your post.

  • Link to a few of the posts that are on the front page of Techmeme. Insert flagrant, off-topic statements just to carry links to the headliners that are completely irrelevant, just on the off chance that they might bring traffic.4

  • Work a pitch for consultation services somewhere.5

  • End the post with a facile statement masquerading as a question in an attempt to sound more diplomatic and spur comments.

  • Twitter about writing the post.

  • Twitter about publishing the post.

  • Twitter about the idiots that disagree with the post.

  • Twitter about the idiots that agree with the post.6

  • Digg/Reddit it and start an argument in the comment threads on each service, use sock puppets to fake consensus.7

  • Twitter about some fake controversy I’ve started on Digg or Reddit.

  • Sit back and watch the money roll in. What? No ads? Bad, bad blogger! No linkie linkie munchies8 for you!

As you see, the blogging “industry” has developed a state of the art, standard practice for how these things are done. Ignore it at your own peril. Mainstream media beware!


  1. I’m joking, you fools. 

  2. Picking a fight is standard practice in Web 2.0. Not just for blogs anymore. Businesses do it as well! It must be good. 

  3. I don’t know whether this practice stems from gross incompetence of most pundits in the field or from a premeditated tactic, but it is standard practice. 

  4. Doesn’t work anymore, now that Techmeme is a linkblog with a little algorithmic guidance, but that doesn’t stop it from being, again, standard practice. 

  5. I’m not looking for consultation gigs, I’d rather make stuff, but it seems to be what everybody else is doing. 

  6. To say that I have a love-hate relationship with twitter is an bit of a misrepresentation. I fucking loath the service, its design and suspect that its cheerleaders were dropped on the head as infants a few dozen times. It is useful for following the activities of people who aren’t your friends or family (for those, you use facebook) and as a supplement to Google Reader. I post there occasionally out of the misguided idea that you’re not supposed to just lurk on twitter. 

  7. Digg and Reddit are good because they keep the idiot population of the web occupied, much in the same way as 4chan. Just don’t let them notice you or it’ll get about as enjoyable as wandering into your favourite gay bar and finding that it has been converted into a sports bar for chavs. Either way is a good for completely ruining an evening. 

  8. Oh, the joy of completely inappropriate and nonsensical stylistic emphasis. It’s a kind of ongoing running theme for the internet as a whole, if you haven’t noticed. I think Jakob Nielsen started the joke in the late nineties and, somehow, everybody’s been doing it straight-faced since. Who says the internet isn’t capable of uniting on a subject? 

Baldur Bjarnason – Follow me on twitter because otherwise you might miss an update, and you don't want that, now do you?

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In our discussions of the ongoing popularity of Twitter, Facebook and weblogs, we gloss over the functional and cultural differences between the text of social media and writing as a structure of thought.

The communicative nature of social media is presented as an evolution, development—progress, even—over the structured mode of writing that presents a single writer’s state of mind as a linguistic image. These two different aspects of the human animal have been set in a conflict by economic and cultural developments and I know no easy way to resolve the feud.

Conversation dooms writing. It’s not that texting breaks our brains or that a wall-to-wall post on facebook somehow cauterises all that is good and true and right from our moral souls. The idiot doom-mongers condemn new interactive communicative media because it provides us with new interactive communities and chant the paradoxical claim that new ways of connecting people somehow isolate them.

It’s not that.

It is a matter of the impossible simultaneous operation of text as writing and text as conversation.

Where people of a previous generation had a clear separation of roles for speech and text, conversation and writing, most people today are conversant in text and illiterate at writing.

They didn’t plan to be that way, they’re not lazy, nor do they suffer of some defect in character. What used to be a characteristic of the civilised person has been lost due to a simple change in priorities and understandable—inevitable—social changes.

Text as conversation interrupts text as writing. It doesn’t work in the same way, doesn’t draw its order, its rationales or structures, from the same centres in the brain and its creativity flows from different, darker, recesses of the soul.

The business of art consists precisely in making understandable and accessible that which might be incomprehensible and inaccessible in the form of reasoning.

Leo Tolstoy – What is Art?

To write as an act of writing is a different state of mind from texting to communicate. Comments, forums, discussions, twitters, facebook and blogs all function as conversation with the standards, protocols and even responses of a social situation.

They carry with them the expectations and obligations borne from their social context; they offer a different world of messages, symbols and metamessages. The frameworks for understanding social media come from a separate mindscape. The social medium of communication you could call texting does not work like writing.

When I sit down to write, even just a short note in my journal1, I’m not conversing. I’m crafting my thoughts and emotions into text. I try my best to infect you with my feelings and lure your mental state along the path my mind has already travelled. This is not communication or information, this is an attempt to pass on a state of mind as an airborne pathogen. It is a black death as a blight on the soul, passed on from person to person through compassion. It is a form of art unique to the human condition.2

When I sit down to converse, even when it is in writing, I’m thinking about the conversation and the social situation I’m in. I am thinking about relationships, bonds; sometimes about status and career. I’m thinking of history and life. I’m thinking of the care and the vulnerabilities and the obligations of friendship and family.

I’m not sure you can be good at both, texting and writing. Competent, yes. Fluent, even. But, good? I worry that we’ve lost a generation of writers whose priority for the act of writing is to see text as a social function.

Text as conversation and text as writing are lives apart; our lives apart. One is an attempt at obliterating solitude. The other is an exultation of solitude, of its serenity and thoughtfulness, no matter how many people surround you with their chatter.


  1. It’s almost relevant here to point out that this “blog post” is typed up from my personal journal. Almost. That’s why this is not a paragraph proper but a footnote; the writing vat of doom for observations so tangental, so parenthetical, that the surrounding parentheses collapse from boredom into a single numerical reference to a irrelevant blob at the floor of the essay; the halfway house for almost-excised thoughts that dangle from the bottom of the text out of sentimental inertia and the preciousness of an emotionally fragile writer. 

  2. Art as infection was, to my knowledge, first clearly formulated by Leo Tolstoy in his excellent What is Art?. I first encountered the idea (and many others) in Brenda Ueland’s wonderful If You Want to Write, but Tolstoy is such a joy of sombre clarity and focus that his book surpassed my expectations. I recommend that you read both. 

Baldur Bjarnason – Follow me on twitter because otherwise you might miss an update, and you don't want that, now do you?

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Strange Attractor  » Blog Archive  » Community Conference 2009: Jake McKee, How to build a community that’s crazy about your product

Kevin Anderson was just covering the talk so I hope he doesn’t take the criticism intended for Jake McKee. In any case it’s not this particular presentation I find objectionable but the goals and objectives that motivate it and its like.

How to build a community that’s crazy about your product? What a loathsome, manipulative and sleazy concept. The only honest way to create a product people are crazy about is to start a company whose ideals match that of a caring and concerned segment of society. I had hoped we had seen the last of this dangerous nonsense when Creating Passionate Users folded.

The only people who need this advice are the bastards who have no moral core or ideal to live for, other than money. The people who truly have ideals and goals and passion for a cause focus on making something that matters to themselves first and are a part of a community with the same priorities, passions and interests.

This leaves the same sort of bad taste in my mouth as that prized golden turd of a marketing book: Yes! 50 secrets from the science of persuasion.

“Sleazy” just about covers it, if you need just one word.

Baldur Bjarnason – Follow me on twitter because otherwise you might miss an update, and you don't want that, now do you?

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“Whether it’s the Geithner Plan, the Detroit Bailout, or the stimulus, the Obama team ignores clear, crippling conflicts of interest. Why is that a problem? Simple: because the strategic expertise of the private sector can very easily be applied to looting the public sector.

sorry, is this piece suggesting the obama administration is about looting the public sector? i just want to be clear. (humorzo)

I interpret it, and most of the other critiques of the Obama administration’s economic plans, as saying that the Geithner Plan and actions like it enable a systematised looting of the public sector by the very same financial sector the plans are supposed to save.

The core problem is that the Obama administration seems to still believe in the viability of the current financial system and—like Japan in the nineties, except on a much larger scale— is unwilling to take the drastic actions necessary to salvage the economy as a whole. The people in the financial system and in the US automotive industry have shown themselves to have no concern for the economy as a whole and are willing to sacrifice the many for their own benefit.

It’s these people who, in the Detroit Bailout and in the Geithner Plan, Obama has asked to save the US economy and they’re going to use the powers and leeway they’ll be given to ruin everybody else.

That’s how I read these critiques any way.

Baldur Bjarnason – Follow me on twitter because otherwise you might miss an update, and you don't want that, now do you?

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