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In five years, the coolest stuff on the iPad shouldn’t be Spider-Man 5, Ke$ha’s third album, or the ePub ver­sion of Annabel Scheme. If that’s all we’ve got, it will mean that Apple suc­ceeded at invent­ing a new class of device… but we failed at invent­ing a new class of content.
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A new class of content for a new class of device « Snarkmarket
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Loud is a blog by Baldur Bjarnason who has a BA, MA and PhD in literature and interactive media (specialising in structure and experience design). He lives in Bristol, UK and works in web development, research, design and marketing.

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