Loud

You earn the right to release a collection. Yes, your goal is to create a body of work, but the question is how do you build a fan base that is interested in that work, and how do you grow that fan base.

If you are an established act and you are releasing albums essentially as merchandise, continue to do so if this is a profitable venture. The CD is no different from a t-shirt. People see you, they want a memento. The fact that it contains your music is a bonus. Will they play it ad infinitum? Maybe, but you’d be surprised how few do. Furthermore, they’re already convinced, they’ve already been closed…what made them come in the first place?

The key is gaining attention, and how do you maintain this attention once you’ve gotten it?

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