Loud

This is one of the hardest parts about the transition for a commercial publisher. The instinct — trained into all your marketers — is that the point is to sell books! But that can’t be the central focus if you’re going to build communities. The central focus must be to understand and satisfy the community’s needs, which could lead to publishing something you learned was needed, but it won’t work if all your outreach is about selling what you’re publishing anyway.

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