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That’s a common-sense statement, but one that so many advertising and media people conveniently disregard. Engagement should be about context which achieves an optimized or desired result, not the level of involvement of the activity for which you’re interrupted by an advertisement.
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AttentionMax » Blog Archive » The Assumption That People Who Love Their Media Are Going To Engage With The Ads Is Incorrect
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Loud is a blog by Baldur Bjarnason who has a BA, MA and PhD in literature and interactive media (specialising in structure and experience design). He lives in Bristol, UK and works in web development, research, design and marketing.

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