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14 May 2007

How To Make $10 Billion In Ad Revenue Without Measuring Unique Vistors Or Page Views » Publishing 2.0

Derek Powazek: I wish I shared your optimism about a liberation from the tyranny of the headcount, but I just don’t see it, especially not from Google. Google is creating a new generation of stats-obsessed advertisers, buying ads like playing the stock market, always looking for the next dip in auction prices.