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The power of contrast in copy is amazing, because you are actually altering the reader’s perception of the facts, and yet the facts have not changed at all. The technique works by getting into the reader’s head in such a way that a red light is switched to green.
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How to Use the Simple Power of Contrast to Become More Persuasive | Copyblogger
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Loud is a blog by Baldur Bjarnason who has a BA, MA and PhD in literature and interactive media (specialising in structure and experience design). He lives in Bristol, UK and works in web development, research, design and marketing.

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