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Scott Karp rightly points out that there is more content in the archives of the big media corporations than us “users” can dream of making any time soon. What doesn’t jibe in Scott’s Zero-Sum doom-and-gloom incantation is the idea that with all the crap the mainstream corps put on the net, people won’t have time for indie content.

Err… no.

It’s what I call the Global Crap Gauge: An increase in crap content on a global level has an inverse and proportional effect on the bar for excellence. Simply put: In a world full of turds even passable shit looks like gold. Psychology calls it the contrast effect (google it).