Loud

During this week, several of my friends’ accounts have been hacked. Security on Facebook is becoming a real issue. That being said, it’s a technology problem and computer people are pretty good at solving those. The bigger problem for Zuckerberg and company is the fact that my wife won’t ever trust a cloud-based, social network again. She won’t bother to invest the time and energy to establish another virtual presence because she feels completely victimized. The hacker victimized her, then facebook penalized and victimized her and then, abandoned her. The damage is done, she’s gone — herein lies the challenge and the opportunity.