Loud

Baldur's loud thoughts on quiet subjects.

May 11, 2008 2:10pm
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« Chris Anderson’s article in the latest issue of Wired claims that Web economics will drive almost all content to be “free,” funded by advertising, cross-subsidies, etc. While this is an obvious conclusion given Google’s run, advertising has its limits: »
George F. Colony: Advertising’s Limits /Quote
# 2:00pm
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« I believe this means Facebook advertising is a failure; and others are beginning to agree. »
The Challenge Dividend: Facebook Ads Don’t Rock /Quote
# 1:56pm
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« I was struck by how Josef Fritzl, the man at the centre of the appalling ‘daughter in the dungeon’ case, explained his behaviour as an ‘addiction’. Presumably, that will be the well-known underground cellar, false imprisonment and incest addiction that appears in all the diagnostic manuals. »
Mind Hacks: Addiction to addiction: the horrifying reality /Quote
# 1:34pm
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« So that’s $0.13 on a general-purpose social network like MySpace and $7.00 on Long Tail social network like DIYDrones. Even with a more generous scenario—$0.50 on MySpace and $5.00 on a focused Ning site—the difference is still a factor of ten. »
The Long Tail: You may be on Facebook, but the money’s in the Long Tail /Quote
# 1:00am
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Kisa Lí­sa (via baukur) Kisa Lí­sa (via baukur)
May 9, 2008 8:33pm
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«

You earn the right to release a collection. Yes, your goal is to create a body of work, but the question is how do you build a fan base that is interested in that work, and how do you grow that fan base.

If you are an established act and you are releasing albums essentially as merchandise, continue to do so if this is a profitable venture. The CD is no different from a t-shirt. People see you, they want a memento. The fact that it contains your music is a bonus. Will they play it ad infinitum? Maybe, but you’d be surprised how few do. Furthermore, they’re already convinced, they’ve already been closed…what made them come in the first place?

The key is gaining attention, and how do you maintain this attention once you’ve gotten it?

»
Lefsetz Letter » Blog Archive » Albums /Quote
# 5:30pm
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« Ultimately, I think the only thing they have in common is that they all present the world, in some way, as stranger than real life. This is most overt in science-fiction, which is why I think that it all tends to get lumped in as sci-fi, but even the non-science-fiction series like ‘24’ or ‘Alias’ show a world which is bigger, more dangerous, more exciting, and more vivid than the one we live in every day. »
Fraggmented: Cult Fiction /Quote
# 5:24pm
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« Why? The journal Tourism Economics gives the predictable answer: “The perception that U.S. visa and entry policies do not welcome international visitors is the largest factor in the decline of overseas travelers.” Two-thirds of survey respondents worried about being detained for hours because of a misstatement to immigration officials. And here is the ultimate irony: “More respondents were worried about U.S. immigration officials (70 percent) than about crime or terrorism (54 percent) when considering a trip to the country.” [baldur: I’ve been talking with friends and family about international travel recently and their concerns about the States mirror exactly the replies in the survey. People are more afraid of American government officials than of criminals and terrorists.] »
Here’s How America Looks to the World - washingtonpost.com /Quote
# 5:04pm
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« I asked one investment banker what might cause half of North America’s top corporations to default. No ordinary economic recession or natural disaster short of an asteroid strike could do it: no hurricane, for example, and not even ‘the big one’, a catastrophic earthquake devastating California. All he could think of was ‘a revolutionary Marxist government in Washington’. That’s not a likely scenario, yet the cost of insuring against it had shot up ten-fold. Normally one can buy $10 million of end-of-the-world insurance for between two and three thousand dollars a year. By early last November, the prices quoted were between twenty and thirty thousand, and even then it was difficult to buy in quantity – at least, said the banker, ‘not from anyone you trusted’. »
LRB · Donald MacKenzie: End-of-the-World Trade /Quote
# 5:02pm
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« TapeDeck is a powerful and fun new audio recorder for Mac OS X Leopard. It’s just like your old analog tape recorder, only better. A lot better. »
TapeDeck. ▸▸ The tape recorder…fast-forwarded to Mac OS X. /Quote
# 4:47pm
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« This is one of the hardest parts about the transition for a commercial publisher. The instinct — trained into all your marketers — is that the point is to sell books! But that can’t be the central focus if you’re going to build communities. The central focus must be to understand and satisfy the community’s needs, which could lead to publishing something you learned was needed, but it won’t work if all your outreach is about selling what you’re publishing anyway. »
End of General Trade Publishing Houses (Completely Retold) /Quote
# 3:34pm
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« So there you have it. After many months, one single summary of the economics of “free” and how it can be used to anyone’s advantage. It’s not about defending unauthorized downloads. It’s not even about getting rid of copyright — just recognizing that copyright holders can actually be better off ignoring their own copyrights. It’s very much about showing the key trends that are impacting all infinite goods — and pointing out a clear path to benefiting from it (while making life more difficult on those who refuse to give up their old business models). And we’re giving it to you all… for free. So, enjoy. »
Techdirt: The Grand Unified Theory On The Economics Of Free /Quote
# 3:20pm
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« Good morning. I have accepted the challenge of trying to update you in 15 minutes on how digital technology is affecting book sales and marketing in the US. That means I’ll be talking fast, leaving a lot out, and asking your indulgence in advance if I steal a few minutes from the question time. »
Publishing and Digital Change: What’s Next?| The Idea Logical Company, Inc. /Quote
# 3:19pm
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« And last, you should be using all possible sales channels for your intellectual property. That means every book should be an ebook, and just about every book should be loaded for print-on-demand. POD is not JUST for end of life; for many books, it can be critical during mid-life. »
Keynote remarks Publishing in the Digital Age /Quote
# 2:48pm
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